ALLOCABO
Keyvisual

Data protection regulations of ALLOCABO GmbH

Keyvisual

Privacy Statement

1) Information über the collection of personal data and contact details of the person responsible

1.1 We are pleased that you visit our website and thank you for your interest. In the following, we inform you üabout the handling of your personal data when using our website. Personal data is any data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ALLOCABO GmbH, Gasstr. 12, 22761 Hamburg, Germany, Tel.: +49 172 452 62 52, e-mail: service@allocabo.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (eg orders or requests to the responsible). You can recognize an encrypted connection by the string „ https://“ and the lock symbol in your browser bar.

2) Data collection when visiting our website

When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called server log files). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

      • Our visited website
      • The date and time at the time of access
      •  
      • Quantity of the sent data in bytes
      • Source/reference from which you reached the page
        • Browser used
        • Operating system used
        • Used IP address (if applicable: in anonymized form)

The processing is carried out according to Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files on a regular basis if there are concrete indications of illegal use.

3) Cookies

To make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. Some of these cookies are automatically deleted after you close your browser (so-called session cookies), while others remain on your end device for longer and allow you to save page settings (so-called persistent cookies). In the latter case, you can find the storage period in the cookie settings overview of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a DSGVO in case of a given consent or according to Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contacting

4.1 - Zendesk (formerly Zopim)
This website uses technology from Zendesk International Ltd, 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland („Zendesk“) to collect and store pseudonymized data for the purpose of web analytics and to operate the live chat system used to respond to live support requests. From this pseudonymized data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected using Zendesk technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. To avoid the storage of Zendesk cookies, you can set your Internet browser to prevent cookies from being stored on your computer in the future or to delete cookies that have already been stored. However, switching off all cookies may mean that some functions on our website can no longer be performed. You can deactivate the data collection and storage for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.
We have entered into an order processing agreement with Zendesk under which we obligate Zendesk to protect our customers' data and not to disclose it to third parties.
Personal data may be transferred to Zendesk Inc. servers in the United States. For such transfers, Zendesk follows Binding Corporate Rules (BCR), which have been recognized by the Irish Data Protection Authority as providing appropriate safeguards for compliance with European data protection standards.
For more information about Zendesk's privacy policy, please visit https://www.zendesk.de/company/customers-partners/privacy-policy/.

4.2 Zendesk
We use the email ticket system Zendesk, a customer service platform of Zendesk International Ltd, 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland („Zendesk“) to process customer inquiries. If users of our website make contact requests by e-mail, these are stored and organized in the ticket system to enable chronological processing and to improve the service experience. Users can always view the current status of the processing of their request via the individually assigned ticket number.
Exclusively for the organization of the requests and their processing, personal data is collected as provided in the request, but in any case name, first name and e-mail address, transmitted to Zendesk übmitteln, stored there and read.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in the fastest possible response to your request and the optimization of our service offering in accordance with Art. 6 para. 1 lit. f DSGVO
We have entered into an order processing agreement with Zendesk under which we obligate Zendesk to protect our customers' data and not to disclose it to third parties.
Personal data may be transferred to Zendesk Inc. servers in the United States. For such transfers, Zendesk follows Binding Corporate Rules (BCR), which have been recognized by the Irish Data Protection Authority as providing appropriate safeguards for compliance with European data protection standards.
Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal obligations to retain data to the contrary.
For more information about Zendesk's privacy policy, please visit https://www.zendesk.de/company/customers-partners/privacy-policy/.

4.3 When contacting us (e.g. via contact form or e-mail) – personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary – for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted if the circumstances indicate that the matter concerned has been finally clarified and provided that there are no legal obligations to retain data to the contrary

5) Data processing when opening a customer account

In accordance with Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this information when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no legal retention periods are opposed and no legitimate interest in the continued storage exists on our part.

6) Comment function

When using the comment function on this website, in addition to your comment, information on the time of creation of the comment and the commentator name chosen by you will be stored and published on this website. Furthermore, your IP address will be stored for security reasons, in order to enable an attribution to the author in case of illegal comments. Your e-mail address will be stored for contacting you in case a third party should object to your published content as illegal.

7) Use of customer data for direct marketing

- Mailjet
Our email newsletter is sent via the technical service provider Mailjet (Mailjet GmbH, c/o Workrepublic, Berliner Allee 26, 40212 Düsseldorf), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on Mailjet's servers in the EU.
Mailjet uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively on a pseudonymous basis and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Mailjet may use this data according to Art. 6 para. 1 lit. f DSGVO itself on the basis of its own legitimate interest in the design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Mailjet does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
We have concluded an order processing agreement with Mailjet, with which we oblige Mailjet to protect the data of our customers and not to pass them on to third parties.
You can view Mailjet's privacy policy here: https://www.mailjet.de/privacy-policy/

8) Data processing for order handling

8.1 - Übmittlung of image files for order processing via upload function
On our website, we offer customers the opportunity to order the personalization of products by submitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.
Using the upload form on the website, the customer can transmit one or more image files from the memory of the terminal device used directly to us via automated, encrypted data transmission. We then collect, store and use the transmitted data exclusively for the production of the personalized product as defined in the respective service description on our website. If the image files provided are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. Any further transfer of data will not take place. If the files or digital motifs contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b DSGVO. After final processing of the order, the image files transmitted will be automatically and completely deleted.

8.2 As far as für the contract processing for delivery and payment purposes required, the personal data collected by us gemäß Art. 6 para 1 lit. b DSGVO to the appointed transport company and the appointed credit institution.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c DSGVO by suitable means of communication (e.g. by post or e-mail) to inform you personally about upcoming updates within the legally stipulated period. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

For the processing of your order, we also work with the following service provider(s), which support us in whole or in part in the execution of contracts concluded. Certain personal data will be transmitted to these service providers after the following information has been provided.

9) Online marketing

9.1 Facebook Pixel für the creation of Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook“).
If a user clicks on an ad placed by us that is played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows the sharing of data with Facebook via pixels, this URL parameter is inscribed in the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and allows the data to be forwarded to Facebook.
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called Facebook ads). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called „Custom Audiences“). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have an adverse effect. In this way, we can further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called conversion).
The data collected is anonymous for us, so it does not provide us with any information about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy ( https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to serve ads on and off Facebook.
The data processing associated with the use of the Facebook Pixel takes place exclusively with your express consent pursuant to Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.

9.2 - Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and within the framework of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/
- Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and within the framework of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
In order to address users whose data we have received in the course of business or business-like relationships in a more interest-oriented manner, we use a customer matching function in Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) to Google. Google does not gain access to clear data, but automatically encrypts the information in the customer files by means of a special algorithm during the matching process. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This makes it possible to display personalized advertising via all Google services linked to the respective Google account.
The transfer of customer data to Google takes place exclusively if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You may revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/
- Google Ads conversion tracking without cookies
This website uses the online advertising program "Google Ads" and within the framework of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.
Instead, the local memory of your browser is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
If the information collected has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web analytics services

10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and allow an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension _anonymizeIp()", which ensures anonymization of the IP address through shortening and excludes a direct personal reference. Through the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC. server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics is not combined with other Google data.
Google Analytics enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called demographic characteristics. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the demographic characteristics cannot be assigned to a specific person.
Details about the processing triggered by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the cookie consent tool provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the U.S., Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the U.S.
You can find more information about Google (Universal) Analytics here: https://policies.google.com/privacy?hl=en&gl=en

10.2 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called cookies are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your end device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transfer of information to the servers of Google LLC, based in the USA, where the information is further processed.
When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed anonymously by default and automatically, so that the information collected cannot be directly linked to a person. This automatic anonymization is carried out by Google shortening the IP address transmitted by your terminal device by the last digits within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports about your website activities and usage behavior, and to provide us with other services related to your website and internet usage. The IP address transmitted and coded by your terminal device within the scope of Google Analytics 4 is not combined with other Google data. The data collected in the context of the use of Google Analytics 4 will be kept for 2 months and then deleted.
Google Analytics 4 enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called demographic characteristics. This makes it possible to determine and distinguish between groups of website users for the purpose of optimizing the targeting of marketing measures. However, data collected via the „demographic characteristics“ cannot be assigned to a specific person and thus also not to you personally. This data collected via the function „demographic characteristics“ will be stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, will only take place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a DSGVO. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the cookie consent tool provided on the website.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called cross-device tracking). If you have activated the „personalized ads“ in your Google account settings and linked your Internet-enabled end devices to your Google account, Google may monitor your usage behavior if you consent to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a DSGVO and create database models based on this. This takes into account the logins and device types of all website users who were logged into a Google account and made a conversion. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place. We do not receive any personal data from Google, but only statistics generated on the basis of Google Signals. You have the option of deactivating the personalized ads function in the settings of your Google account and thus turning off the cross-general analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, by which Google is obliged to protect the data of our website users and not to pass it on to third parties.
In order to ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

11) Retargeting/ Remarketing/ Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-general remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data in order to create target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing triggered by Google Ads Remarketing and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996?
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.

12) Page functionality

12.1 Use of Youtube videos
This website uses the Youtube embedding function to display and play videos from the provider „Youtube“, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“).
The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider „Youtube“ uses cookies to collect information üabout user behavior. According to information from „Youtube“, these are used, among other things, to collect video statistics, improve the user experience and prevent abusive behavior. If you are logged into Google, your data is directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. In the context of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing procedures without our influence.
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Youtube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the cookie consent tool provided on the website via alternative means notified to you on the website.
Further information on data protection at „Youtube“ can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms as well as in Google's privacy statement at https://www.google.de/intl/en/policies/privacy

12.2 Facebook Connect
On our website you can create a customer account or register using the social plugin „Facebook Connect“ of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland („Facebook“), using the so-called single sign-on technique, if you have a Facebook profile. You can recognize the social plugins of "Facebook Connect" on our website by the blue button with the Facebook logo and the inscription "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook".
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is sent directly from your browser to a server of Meta Platforms Inc. in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Facebook's legitimate interest in displaying personalized advertising based on your surfing behavior.
By using this Facebook Connect button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your explicit consent prior to the registration process on the basis of a corresponding notice about the exchange of data with Facebook pursuant to Art. 6 para. 1 lit. a DSGVO, we receive the general and publicly accessible information stored in your profile when you use the Facebook Connect button, depending on your personal privacy settings on Facebook. This information includes the user ID, name, profile picture, age and gender.
We would like to point out that, following changes to Facebook's privacy policy and terms of use, your profile pictures, the user IDs of your friends and the friends list may also be transferred if they have been marked as "public" in your privacy settings on Facebook. The data provided by Facebook übermittte with us to create a user account with the necessary data (title, first name, last name, address data, country, e-mail address, date of birth), stored and processed if they have been released by you at Facebook for this purpose. Conversely, data (e.g. information about your surfing or purchasing behavior) can be transferred from us to your Facebook profile on the basis of your consent.
The consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this data protection declaration.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, can be found in Facebook's privacy policy: https://www.facebook.com/policy.php
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with "Adblock Plus" ( https://adblockplus.org/en/).

12.3 Google Sign-In
On our website, you can create a customer account or register using the Google Sign-In service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“) using so-called single sign-on technology. Single Sign On technology, if you have a Google profile. You can recognize the Google login function on our website by the button „Sign in via Google“ „Sign in with Google account“ or „Sign in with Google“.
When you call up a page of our website that contains a Google login function, your browser establishes a direct connection to Google's servers. The content of the login button is transmitted by Google directly to your browser and integrated into the page. Through this integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google profile or are not currently logged in to Google. This information (including your IP address) is transmitted directly from your browser to a Google server and stored there, which may also transmit it to the servers of Google LLC. in the USA. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google's legitimate interest in displaying personalized advertising based on surfing behavior.
By using the Google login button on our website, you also have the option of logging in or registering on our website using your Google user data. Only if you give your explicit consent prior to the registration process on the basis of a corresponding notice about the exchange of data with Google pursuant to Art. 6 para. 1 lit. a DSGVO, we receive when using the Google button from Google, depending on your personal privacy settings at Google, the general and publicly accessible information stored in their profile. This information includes the user ID, name, profile picture, age and gender.
We would like to point out that, following changes to Google's data protection conditions and terms of use, your profile pictures, the user IDs of your friends and the friends list may also be transferred if they have been marked as "public" in your privacy settings at Google. The data provided by Google übermittte with us to create a user account with the necessary data (title, first name, last name, address data, country, e-mail address, date of birth), stored and processed if they were released by you at Google for this purpose. Conversely, data (e.g. information about your surfing or purchasing behavior) can be transferred from us to your Google profile on the basis of your consent.
The consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this data protection declaration.
For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and settings options for protecting your privacy, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=en&gl=en
The terms of use for the use of „Google Sign-In“ can be viewed here: https://policies.google.com/terms
If you do not want Google to assign the data collected via our website directly to your Google profile, you must log out of Google before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, for example, with "Adblock Plus" ( https://adblockplus.org/de/).

12.4 - FontAwesome
This site uses so-called web fonts from „FontAwesome“, a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA („FontAwesome“), for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to FontAwesome's servers. This may also result in the transmission of personal data to FontAwesome's servers in the USA. In this way, FontAwesome becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website.
If your browser does not support web fonts, a standard font will be used by your computer.
For more information about FontAwesome, please visit: https://fontawesome.com/privacy
- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google learns that our website was accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the cookie consent tool provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in Google's privacy statement: https://www.google.com/policies/privacy/

12.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). This function is primarily used to distinguish whether an input is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in determining individual responsibility on the Internet and the prevention of misuse and spam. In the context of the use of Google reCAPTCHA, there may also be a Übermittung of personal data to the servers of Google LLC. in the U.S

For more information about Google reCAPTCHA and Google's privacy policy, please visit: https://www.google.com/intl/en/policies/privacy/

As far as legally required, we have obtained your consent for the above processing of your data pursuant to Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the aforementioned option for making an objection.

13) Tools and miscellaneous

13.1 - FastBill
We use the cloud-based accounting software of FastBill GmbH, Taunustor 1, 60310 Frankfurt am Main, Germany („FastBill“) to do our accounting. FastBill processes incoming and outgoing invoices and, if applicable, also the bank transactions of our company in order to automatically record invoices, match them to transactions and create the financial accounting from this in a partially automated process.
Insofar as personal data are also processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the efficient organization and documentation of our business operations.
For more information about FastBill, automated data processing, and privacy policies, please visit https://www.fastbill.com/privacy

13.2 Cookie consent tool

This website uses a cookie consent tool to obtain effective user consent for cookies and cookie-based applications that require consent. The Cookie Consent Tool is displayed to users in the form of an interactive user interface when they access the site, on which they can set a checkbox to give their consent to certain cookies and/or cookie-based applications. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by setting the checkbox. This ensures that such cookies are only set on the respective end device of the user in the event that consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the processing is further Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
You can find more information about the operator and the setting options of the cookie consent tool directly in the corresponding user interface on our website.

13.3 - Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. Über the use of this service, you will be shown our location and any journey facilitated.
When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and analysis are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google's legitimate interest in the display of personalized advertising, market research and / or the design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transfer of your data to Google in the context of the use of Google Maps, you also have the option of completely disabling the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
Google's terms of use can be found at https://www.google.de/intl/en/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/en_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website („Google Privacy Policy“): https://www.google.de/intl/en/policies/privacy/
Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the aforementioned option for making an objection.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions for exercise:

        • Right of access according to Art. 15 DSGVO;
        • Right to rectification according to Art. 16 DSGVO;
        • Right to privacy according to Art. 17 DSGVO;
        • Right to restriction of processing according to Art. 18 DSGVO;
        • Right to information gemäß Art. 19 DSGVO;
        • Right to dataübtragbarkeit gemäß Art. 20 DSGVO;
        • Right to revoke consent granted according to Art. 7 para. 3 DSGVO;
      • Right to complain pursuant to Art. 77 DSGVO.

14.2 CRAFT OF OPPOSITION

If WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF AN INTEREST PROCESSING ON THE BASIS OF OUR SUPREME LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING ON THE BASIS OF YOUR PARTICULAR SITUATION.YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING OUT OF YOUR PARTICULAR SITUATION, TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING WILL STILL BE RESERVED IF WE CAN PROVIDE REASONABLE PROTECTIVE REASONS FOR THE PROCESSING;NNNEN, THAT THEIR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS & COULD BE AFFECTED, OR WHETHER THE PROCESSING IS FOR THE PURPOSE OF ENFORCING, EXTENDING, OR DEFENDING LEGAL CLAIMS.

If YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN CANCEL THE OPPOSITION AS DESCRIBED ABOVE.

If YOU EXERCISE YOUR RIGHT OF RESPECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of the storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and, if applicable, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his consent.

If there are legal retention periods for data that is processed within the scope of legal business or legal business obligations on the basis of Art. 6 para. 1 lit. b DSGVO, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or there is no legitimate interest on our part in the continued storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his/her right to object pursuant to Art. 21 para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of asserting, exercising or defending legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) lit. f DSGVO, this data is stored until the data subject exercises his/her right to object in accordance with Art. 21 (2) DSGVO.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Version 1.2. / Hamburg, 06/28/2022